420s hashish gross sales, offers arrived early attributable to COVID-19



David Downs April 9, 2020

420 came early for buyers this year, but offers remain. (Adobe Stock)

The corona virus set fire to the traditional 420 game book for America's tens of millions of legal cannabis users and the thousands of businesses that rely on them.

April 20 or 20 is an unofficial global Stoner holiday. It is said to be the legal cannabis industry's biggest sale day of $ 10.73 billion a year.

Instead, this big day came almost a month earlier when west coast shoppers were the first to stock up on home orders to slow the COVID-19 wave, killing more than 13,000 Americans.


"On March 16, we had our busiest day ever," said Stephen Rechif, owner of the legal adult cannabis pharmacy, The Bloom Room, in downtown San Francisco.

Are you looking for legal cannabis to pass the time? Leafly has all of your local menus

According to the Colorado company BDS Analytics, the national cannabis industry saw a series of peak sales with double the average daily turnover in mid-March.

After the country had stocked up and closed, sales in the store cratered. "Our sales have dropped 50%," said Rechif.

The city has banned roadside pickup and the Bloom Room does not deliver. Masked workers sit in the hyper-sanitary shop every day and watch an incredibly quiet sales area.

Nationwide, total sales in March declined slightly from month to month despite the onslaught before the quarantine, as BDS Analytics notes.

Cannabis pantries full

Today it is believed that half of all cannabis users have at least enough weeds to bring them by April 20th.

According to survey data released by New Frontier, a third of consumers estimate that weeds are left between two weeks and one month away.

 covid19, marijuana, 420 sales

Call consumers with at least two months of cannabis. (Courtesy of New Frontier Data)

Almost a fifth of all cannabis users (17%) believe that weeds are available for one to two months. Yes, we underlined it.

"The pantries are now full," said Kaumil Gajrawala, managing director of Credit Suisse, in a BDS Analytics conference call on April 3.

But are they?

But do people really have enough? Maybe not.

While most cannabis users (56%) say they have used the same amount of cannabis under quarantine as usual, 23% said they had used more and 19% less. This comes from New Frontier survey data.

 Most adult consumers smoke the same amount. But medical users have increased their intake. (Courtesy of New Frontier Data)

Most adult consumers smoke the same amount. But medical users have increased their intake. (Courtesy of New Frontier Data)

How much does an eighth of weeds cost this 420?

The average legal eighth ounce for these 4/20 years in the US is $ 34 after tax, based on averages from several cannabis data companies. An eighth is 3.5 grams, which is a one-finger value in a sandwich bag for you old tokers out there.

However, the price you pay varies by region. Eighths in Colorado can be as low as an average of $ 17.11. Or up to $ 34.60 in California.

 Enjoy some guava biscotti this month. Via Bay Area CRAFT delivery. (David Downs / Leafly)

Treat yourself to a premium Connected Guava Biscotti this month. Via Bay Area CRAFT delivery. (David Downs / Leafly)

And even in every constitutional state, a wide range of price levels has replaced your weed boy's price point. Just check out the monthly best-selling product dashboards from data company Headset for California, Washington, Colorado and Nevada. You'll see bestselling eighths in the Rocky Mountains, which range from $ 27.71 to $ 40.50.

The national average price decreased slightly compared to April 20, 2019. According to Akerna, a leading provider of cannabis compliance technology, customers have reported an average cost of $ 35.59 per eighth or $ 9.70 per gram over the past two 4/20 years.

When is the best time to buy 420 cannabis? Now.

For people who stock up, stock up again or just burst open during the high holidays – now is the time to buy, shops report.

Most government regulators have considered cannabis essential, but they don't want a flood of 4/20 feet of traffic during the de facto holiday, which runs from Friday April 17th through Monday April 20th.

In Colorado, the Terrapin Care Station with six branches cut all promotions, sponsoring and events for this month on April 5th. The stores don't want to attract people.

"We hope that the discontinuation of 420-related marketing will encourage people to be socially distant this April," said Chris Woods, owner and CEO of Terrapin Care Station.

Are you looking for legal cannabis to pass the time? Leafly has all of your local menus

Order online early and keep your distance

Stores with 420 sales want customers to order early, order online, and pair with roadside pickup or delivery.

“We want to encourage people not to come in on April 20th. Pick up your supplies beforehand, ”said Aundre Speciale, long-time operator of the CBCB shop in Berkeley. "We have some great offers."

20 days 4/20

Technically speaking, 420 lasts the whole month since April is the fourth month of 2020. Think of the 420 buy window as a month. Expect stores to offer significant discounts and beautiful flower bulk deals.

A 20-day, 420-day promotion is taking place in San Francisco's Bloom Room, which includes:

"Our primary goal is to help our customers avoid being quarantined without cannabis," Rechif said. "Nobody should have to do that."

Over at CBCB, they're making 35 eighths of Sunflower cannabis with bulk discounts of up to $ 110.

"This is a really beautiful premium flower," said Speciale.

Also: $ 9 premium prerolls; $ 3 regular prerolls.

Is the Marijuana Price a Thing?

Not really, according to broad reports.

Amid the surge in supply inspired by COVID-19 and the subsequent slump, prices are fairly stable or slightly subside. No state reports wholesale supply shortages, and many have excess quantities that can be smoked through.

Cannabis sellers may behave like the wine or oil industry – where discounts for inventory relocation have pushed prices down during the April 3 BDS call, said RBC Capital Markets' Nik Modi.

The stocks for new extracts from Beezle and Raw Garden are strong, said Rechif. For those who want to be pampered, premium eighths like 75-dollar Minntz bags move just as quickly as bargain cannabis.

"California has a lot of cheap weeds and most of it is trash," said Rechif. "We have some really great $ 25 eighths that we stand by. I couldn't even imagine [price gouging]and luckily I didn't see anyone who did that."

CBCB's Speciale also said that cannabis' roots continue to live as centers of compassionate medicine. She sees the opposite of price cuts: a more compassionate approach. CBCB providers have reduced products and donated to relief efforts, she said.

For example, CBCB supports People’s Protective Equipment – a Berkeley group that makes medical face shields from unused ball caps, including those donated by cannabis company marketing teams.

“If you want to work with us, you have to help with protective equipment and lower prices. And people come on, ”said Speciale.

COVID-19s bruising in consumer behavior

The disturbed 420 from 2020 promises to shape consumer behavior sustainably, as BDS analyzes show.

"The reality is that this will be part of our future lives and businesses," said Modi of RBC Capital Markets.

Gone is the optimistic, adventurous shop-hopping shopper who has the money to burn flyers about new brands, products and modalities, the panelists stated.

Replacing this consumer is a more pessimistic, risk-averse online value shopper who orders the delivery. She orders less and when she does, she fills up with trusted brands in large quantities.

 Scrape some changes for the new variety Dimepiece from the Bay Area CRAFT shipment. (David Downs / Leafly)

Scrape some changes for the new variety Dimepiece from the Bay Area CRAFT shipment. (David Downs / Leafly)

“People don't have the income they had. Many people have also lost their jobs, ”said Speciale.

"Imagine four out of ten people you walk on the street feel cautious, scared and / or oppressed," said Larry Levin, executive vice president of the IRI Consumer and Marketing Mall, while of the BDS call on April 3rd. "And 25% of the self-identified" cautious "people earn over $ 100,000."

"What a scary, scary scenario," he said.

One light in the tunnel is that the way out of the COVID wilderness is to just sit on your couch and relax. When else can you help save the world by acting like a stereotypical "stoner"?

"Isn't that amazing?" said Speciale. “You have a duty to stay at home, relax, and participate in cannabis. Play video games for a month. "

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David Downs heads news and lifestyle reporting as California Bureau Chief for He has written for WIRED, Rolling Stone and Billboard and is the former cannabis editor of the San Francisco Chronicle and author of several cannabis books, including & # 39; Marijuana Harvest & # 39; by Ed Rosenthal and David Downs. He is the co-host of the hash podcast. TW: @davidrdowns | IG @daviddowns